Hug & Grow is a Berlin-based store and online shop for organic, fair trade and sustainable baby and childrens fashion. We specialize in:

Curious? Want to learn more? Take a peek at our online store. Our online- and offline-ranges are 1:1 identical. We ship to all EU countries and Switzerland. And we're happy to welcome you in Berlin! In our retail store, we speak both German and English (as well as Italian if capacities allow it).

Find our store (Berlin-Tiergarten) and see our opening hours here →

Read more about our vision →

Hug & Grow Laden in Berlin-Mitte

Hug & Grow – Our Vision

Our vision is a world where all people, big and small, engage in respectful relationships towards themselves, each other and the Earth, the place we all inhabit. We at Hug & Grow want to contribute to this world by accompanying and inspiring families on their path together. We are convinced that trust, mutual respect and a loving parent-child-relationship on equal footing will help all of us grow into strong personalities who live happily and true to their ideals to make the world a better place.

Online as well as in our Berlin-based retail store, our wealth of experience, our extensive range of workshops and our careful selection of manufacturers and products combine to create an overall concept which is unique in Germany: Ecological. Fair. Inspiring. Hug & Grow.

Hug & Grow – Ecological. Fair. Inspiring

Hug & Grow – concerning our philosophy, our name speaks for itself. We select our products carefully to support you in living accordingly to your ideals and values in your everyday life. Our product range is complemented by a varied workshop program. We also gladly share our wealth of experience with our customers. Both locally and online you can rely on our experience and expertise, we will gladly advise you. Hug & Grow is not only your go-to shop for fair and organic products around pregnancy and nursing, as well as baby and childrens clothing. “Hug & Grow” also testifies to our wish to offer you the space you need to grow with your tasks, to provide you with well-founded information and to support you in developing your understanding of attachment parenting.

It is important for us to maintain a friendly relationship towards all those we come into contact with. We would love to encounter you in a respectful, appreciative and personal way and are happy to approach you as an individual. That is why we prefer to address you informally in our speech, regardless of whether we are talking to a long-term business partner or whether we approach a new customer for the first time.

We are looking forward to meeting you soon!